The Nordic eCommerce Media Network has 2,400 distribution channels
Northway connects leading e-commerce businesses, which creates a unique media network. It enables brands to grow across the Nordics and internationally.
Beyond our Nordic reach, we work with dedicated partners in USA, UK, Germany, France, The Netherlands and Belgium to meet our clients’ expansion requirements.
2 400
E-commerce distribution channels in the Nordics.
12 000 000
Consumers reachable every month.
70%
Affluent women, aged between 25 and 45.
We help our clients, from start to finish,
to ensure the best campaign results
We systematically work in accordance with our proven process:
1. Identify target audience
Maximise campaign results by pinpointing your buyers.
2. Select distribution channels
Target potential buyers in relevant media channels.
3. Negotiate media and print rates
Achieve best price based on volume, frequency and format.
4. Develop creative brief
Maximise response rates with best practice creatives and relevant promotional offers.
5. Manage media campaign
Liaise with advertisers and media owners to ensure that all campaign requirements are met.
6. Analyse campaign results
Calculate ROI for each individual channel, with unique promotional codes to optimise future campaigns.
The Nordic eCommerce Media Network
helps drive consumers online.
Inserts in e-commerce parcels reach the targeted consumers directly in their homes.
The campaign is perceived as an endorsement from the e-commerce brand.
Makes it possible to measure the effectiveness of each media channel with unique promotional codes.
Creative possibilities with the use of single sheet inserts, brochures to product samples.
22:1
Return on media investments
3.25%
Conversion rate in selected channels
75%
Reduction in cost per order
Join the Nordic eCommerce Media Network
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Northway Media AB
Bryggargatan 8b
SE-111 21 Stockholm, Sweden
Phone
+46 701 99 11 70